tag:blogger.com,1999:blog-31252416240931299542024-02-08T03:07:38.578-08:00Woolly Carrot BitesPhil Ehttp://www.blogger.com/profile/09700350812111094073noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3125241624093129954.post-82176808662814790862013-08-16T08:21:00.002-07:002013-08-16T08:21:38.497-07:00The Complexities of Modern Marketing<br />
<a href="https://www.blogger.com/" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black;">
</span></a><br />
<h1 style="margin: 24pt 0cm 0pt;">
<a href="https://www.blogger.com/" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><a href="https://www.blogger.com/" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://www.blogger.com/" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><span style="color: #365f91; font-family: Cambria; font-size: large;">The simple answer is - there aren't any! </span></a></h1>
<span style="color: black;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="color: black; font-family: Calibri;">Of course, the plethora<span style="mso-spacerun: yes;">
</span>of 'marketing Gurus'<span style="mso-spacerun: yes;"> </span>around will
tell you otherwise; but I maintain that marketing is not complex or difficult or
expensive!</span></div>
<span style="color: black;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="color: black; font-family: Calibri;">Consider the Costermonger;<span style="mso-spacerun: yes;">
</span>a small/medium sized<span style="mso-spacerun: yes;"> </span>business
sector that has survived, and flourished for centuries. </span></div>
<span style="color: black;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="color: black; font-family: Calibri;">How do they do it? </span></div>
<span style="color: black;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="color: black; font-family: Calibri;">Simple: they set out their wares on a stall, <span style="mso-spacerun: yes;"> </span>find <span style="mso-spacerun: yes;"> </span>a <span style="mso-spacerun: yes;"> </span>good pitch and tell everyone passing what they
sell, <span style="mso-spacerun: yes;"> </span>how good it is and how much it
costs!</span></div>
<span style="color: black;">
</span><br />
<div align="center" class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="color: black;"><span style="font-family: Calibri;">Not 'Rocket Science' is it.<o:p></o:p></span></span></b></div>
<span style="color: black;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="color: black; font-family: Calibri;">If you find this analogy a little too vulgar; then how about
'Show & Tell'</span></div>
<span style="color: black;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="color: black; font-family: Calibri;">Even simpler: we must all remember that splendid<span style="mso-spacerun: yes;"> </span>learning aid from pre-school; 'Show and tell'
. How many times did you go home to nag your parents about the wonderful toy or
brilliant adventure your classmate revealed and how you couldn't possibly live
another day without said toy or visit to that marvellous<span style="mso-spacerun: yes;"> </span>place. </span></div>
<span style="color: black;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="color: black; font-family: Calibri;">Both examples follow the same simple principles. In the
context of modern media marketing, that interprets as:</span></div>
<span style="color: black;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt 18pt;">
<span style="color: black;"><span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Present your product in the best possible light.<span style="mso-spacerun: yes;"> </span><span style="mso-tab-count: 1;"> </span></b><span style="mso-tab-count: 5;"> </span><i style="mso-bidi-font-style: normal;">Polish those apples and stack them nicely on
the shelf!<o:p></o:p></i></span></span></div>
<span style="color: black;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt 18pt;">
<span style="color: black;"><span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Find the right pitch</b>. <span style="mso-tab-count: 9;"> </span><i style="mso-bidi-font-style: normal;">Choose the best media platform to reach you
'ideal customer profile'</i></span></span></div>
<span style="color: black;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt 18pt;">
<span style="color: black;"><span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Use the right 'Spiel'</b>. <span style="mso-tab-count: 10;"> </span></span></span><br />
<span style="color: black;"><span style="font-family: Calibri;">Entice
<i style="mso-bidi-font-style: normal;"><span style="mso-spacerun: yes;"> </span>your prospects by telling <span style="mso-spacerun: yes;"> </span>what they want to know<span style="mso-spacerun: yes;"> </span>..." lovely fresh, crisp <span style="mso-tab-count: 1;"> </span>English <span style="mso-tab-count: 1;"> </span>Granny Smith's<span style="mso-spacerun: yes;"> </span>apples just up
from Kent - £1 a Lb! ...</i></span></span></div>
<span style="color: black;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="color: black; font-family: Calibri;">If you want a business that will make 'you and <span style="mso-spacerun: yes;"> </span>yours' a decent living and have something to
pass on to future generations ; then <span style="mso-spacerun: yes;"> </span>following these simple principles will help
you achieve that. </span></div>
<span style="color: black;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="color: black; font-family: Calibri;">Many of London's<span style="mso-spacerun: yes;">
</span>market traders have been around for generations! </span></div>
<span style="color: black;">
</span><br />
<div align="center" class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="color: black;"><span style="font-family: Calibri;">Maybe the Costermongers<span style="mso-spacerun: yes;"> </span>have got
it right!<o:p></o:p></span></span></b></div>
<span style="color: black;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="color: black; font-family: Calibri;">If you feel you could use some help with your presentation,
pitch or spiel - get in touch. We'd love to hear from you.</span></div>
<span style="color: black;">
</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
Phil Ehttp://www.blogger.com/profile/09700350812111094073noreply@blogger.com0