Friday, 16 August 2013

The Complexities of Modern Marketing

The simple answer is - there aren't any!

Of course, the plethora  of 'marketing Gurus'  around will tell you otherwise; but I maintain that marketing is not complex or difficult or expensive!

Consider the Costermonger;  a small/medium sized  business sector that has survived, and flourished for centuries.

How do they do it?

Simple: they set out their wares on a stall,  find  a  good pitch and tell everyone passing what they sell,  how good it is and how much it costs!

Not 'Rocket Science' is it.

If you find this analogy a little too vulgar; then how about 'Show & Tell'

Even simpler: we must all remember that splendid  learning aid from pre-school; 'Show and tell' . How many times did you go home to nag your parents about the wonderful toy or brilliant adventure your classmate revealed and how you couldn't possibly live another day without said toy or visit to that marvellous  place.

Both examples follow the same simple principles. In the context of modern media marketing, that interprets as:

Present your product in the best possible light.                                                                                        Polish those apples and stack them nicely on the shelf!

Find the right pitch                                                                                                                                      Choose the best media platform to reach you 'ideal customer profile'

Use the right 'Spiel'                                                                                                                                                           
Entice  your prospects by telling  what they want to know  ..." lovely fresh, crisp  English Granny Smith's  apples just up from Kent - £1 a Lb! ...

If you want a business that will make 'you and  yours' a decent living and have something to pass on to future generations ; then  following these simple principles will help you achieve that.

Many of London's  market traders have been around for generations!

Maybe the Costermongers  have got it right!

If you feel you could use some help with your presentation, pitch or spiel - get in touch. We'd love to hear from you.

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